The 2023 Kroger Holiday campaign revisits the traditional style of adverts typically put out throughout the year, now with added emphasis on more tactile surfaces and textures, and highly detailed food.
responsible for lighting and look development
On this project I was primarily responsible for lighting and asset development, including modeling, rigging and look dev. The storyline for this year was not as succinct as last year's Holiday campaign, where the entire plot occurs in a house. There's now multiple locations, lots of character, and even time skips - so a plethora of assets were needed both in CG and for 2D/comp to make it all happen.
responsible for lighting
Because there was such a broader scope associated with completing this project, I also had more responsibility in terms of troubleshooting and co-leading so that the team could continue to work full steam ahead!
responsible for look development, lighting of Netherlands image, and 2D components
responsible for modeling and look development, responsible for modeling of fish stew
responsible for all look development
As always, thank you to my leads for their guidance and support, and for the rest of the Hornet team for letting me be a part of another exciting opportunity!
Happy holidays!
