A recurring theme for the '22 holiday ads was cherishing old family traditions and looking forward to creating new ones (by using a branded product, of course). Coca-Cola's spot for the 2023 Lunar New Year spotlights a bunny family for year of the rabbit, as a grandma leaves her homely roots to join the holiday festivities at her son's modern home.
On this project I was primarily responsible for lighting and set dressing the traditional home of grandma and grandpa bunny. I also assisted with completing look development for the food items in the family dinner setting, and look dev on the steamed dumplings basket and leaf bundle.
responsible for lighting and some asset look dev
responsible for food look development, along with Laney Lai